Just in case the domain name didn’t give away the punchline, this site is designed to be the place where entrepreneurs, media players and creative types can come to talk about advertising. This includes discussing trends in the online and offline advertising businesses, what contracts are being awarded to which agencies, what new technologies are making advertising more effective or more measurable, breakthroughs in brand marketing and other juicy tidbits of information.

Most importantly, this site is not designed to fluff around. We’re looking to dish up the most useful and practical metrics, trend reports, industry buzz and advice; valuable stuff that you can put in place to enhance your performance as an advertiser, an agency or an entrepreneur.

Without further ado, let the games begin…

 Joshua Smith - Editor